The end of 30 blogs in 30 days

To fully immerse myself in the new world/work that is, since mid-July 2018 I’ve been writing 30 blog posts in 30 days. (You can read the whole sequence at

The 30-in-30 is one of the most useful exercises I can suggest for someone starting a new business, changing up their existing business, or just needing refocusing. It’s also a powerful way to fire up any new offering or habit you want to truly internalize.

There are several reasons why it works. Switching our brains into regular content-creation mode—and having the commitment and responsibility to regularly share your thoughts with the people in your community—these have almost magical powers.

We are reminded, most basically, that we are capable of developing new habits or returning to old ones; we haven’t forgotten how.

We know that tomorrow morning (or evening, or whatever daypart) we have to have something to write about, so our minds can be taught to switch over to a much more observant mode.

We notice more of the details of life that may be in some way relevant to our work.

We hear things that resonate with the topic area we’re writing about, and they stick. At least 5 times a day, I’m reaching for a scratch pad and pencil, or for Evernote, to capture something I’ve heard that might turn into good fodder for the next writes.

Since every day we’re touching in with our core values and core topics, we more easily stay in tune with the heartbeat of what we do and why we do it, and less likely to be led into mindless minutia.

And at the end, it creates a body of work we can invite people to come into and to share.

I’ve enjoyed doing this, and if I weren’t going on a voyage that’ll take me out of wireless range, I would probably keep going.

Interested in doing your own 30/30? Drop me a line. I’ll share how I do it and will happily volunteer to be one of your accountability buddies and your cheerleaders.

And if you worry you’ll run out of ideas, I’d love to share my idea-generation tactics with you, so you’ll literally never run out of things to write about. I offer a zippy little coaching hour just for that:

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