Ten questions for businesses that matter (or businesses that want to)

I ask myself these questions all the time. In fact, I once made a desktop screensaver for my laptop, so I’d be guaranteed to see them at least 50 times each day…how’s that for crazy? I just wanted to be sure I internalized them thoroughly, and that they’re not lost in the crush of day-to-day obligations.

Why did you choose the area of work you currently do, rather than something else?

What are you finding is the hardest thing about doing it?

What’s the one thing you’re good at that few people truly ARE good at?

What’s in short supply in our human lives, and you’d like to see more of it?

What do we have too much of all around us, and you’d like to see less of it?

Who are the human beacons you pay attention to, and who are the human beacons you want to help create?

What do you fear the most, in terms of working for yourself?

What thing do you wish you had more of?

What do you want people to say when they talk about you to their best friend or coolest colleague?

How do you answer this question? The work I do is creating (will create) more _________ in the world.


There are no rights or wrongs here. But there are sneaky clues. If you find a question hard to answer, try freewriting about it. If there’s one that makes you feel the tug of resistance inside, think about why. If there’s one you can’t answer in 1-2 sentences, there may be an opportunity there to tighten up your mission or your messaging.

In a business that matters, your “why” is just as important as your “how much.”

Feel free to take any of these and riff on it in a blog post of your own. You might be surprised where it takes you.

Happy day to all.

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