Setting up a blog on your website, or breathing new life into your current one

Description:

There are so many reasons why I recommend that all businesses have a blog (even if you don’t call it a blog). Chiefly, though, regular writing and sharing is the best way for your clients, prospects, customers, and donors to get to know you as a human being: what you know, who you are inside, what’s important to you, and how you can help them. It’s an important step on the road to them knowing, liking, and trusting you enough to work with you.

(I’ve delineated many other compelling reasons in my own blog post, Ten Reasons to Consider Writing a Blog Even if the Thought of it Makes You Cringe.)

If you’d like to give it a try, or if you have a blog but it still just has the three posts you wrote in 2014, this session is for you.

In this personal session, we will:

• Put settings in place to protect your blog from spam and abuse
• Talk about all the different and beneficial kinds of things you can share, and why you don’t need to worry about “not being a writer”
• Set up your first blog post (I will contact you before our session to discuss creating the basic text, title, and image for it)
• Create your blog page—the blog’s “table of contents,” or topline view of all your posts
• Add it to your site’s menu so people can find it
• Practice sharing a blog post to social media

For you to keep:

• The video or recording of our session together, so you can refer back to it anytime
• Care and Feeding of Your Blog (PDF)
• Access to my regular clients-only Office Hours online (Zoom) chats to ask questions and get answers

Suggested prerequisites:

It’s required that you have an existing and published WordPress (recommended), Weebly, Squarespace, or Wix website. If you already have a blog and are just stumped about what to do with it, see also the bite-sized session on ‘Creating a Content Calendar.’